Let's go to quanto_the_mad.com, all the information and discussion you need to learn about QTM. There on the home page of QTM is the announcement that QTM is in jail for an indefinite period for some malfeasance. There's a little one paragraph sound bite, a link to "Read the rest of this entry" and a smaller link indicating there are 2 comments. Suppose this was on the front page for three months, and when you first saw it you did indeed "read the rest...". What on earth would motivate you to click on either the read or comments links to find out that QTM was released from jail 3 weeks ago due to a case of mistaken identity. You really don't see how that can be embarrassing?
Fresh, updated, and up-to-date content is the only thing that keeps a web site going. There are lots of ways a reader can interpret the old closure notice on the front page, most of them negative to varying degrees. If I were an advertiser purchasing ad space on the site, I'd be extremely concerned.