Case in point - my latest purchase (60m x 10.0, non-dry) cost $82.
I signed up for email alerts at Sierra Trading Post, and a week or so ago the special deal was 40% off anything + free shipping. And they always have ropes on sale, so I scored an Edelrid Hawk. At 62 g/m it's lighter than the typical 10.0mm cord. Within a gram of the last 9.8 I bought actually.