Though I do wonder if this will cause Camelback to rethink their ridiculous "hydrate or die" ad campaign and their reccomendation to consume one liter of fluid per hour during exercise. Sheesh Keith, I expect more from you than this.

Did you sleep thru that class?
but 0.6% of the population studied is not terribly significant. Exactly. I bet a lot more people die from car accidents or smoking (or maybe even lightning strikes or shark attacks

- I'm being facetious).
As CB mentions, if you simply "drink when you are thirstly", you are already somewhat dehydrated, and even a relatively small loss of fluids can negatively impact performance. And last I checked, these people were doing a race.
As long as you are getting some sodium from food, fluids, or supplements (or perhaps all of the above) , then this shouldn't be a concern.
People who get to around 120 are force-feeding water. Exactly. Somebody like me who sweats a lot (shut up CB

) can blow thru 3 liters in 2 hours on a hot or humid day, and still lose weight due to dehydration.
I've done hikes where my wife and I are both in tanks and shorts, and sweating our asses off - and then we run into other hikers wearing jeans and long-sleeve shirts who aren't sweating at all. If somebody like that took in 3L of just water, they'd have a problem. Some folks just sweat a lot (shut up CB

), and also, some folks just aren't going very hard, and therefore don't sweat much, and therefore don't need to replace fluids they aren't losing.
.
From the study:
Hyponatremia occurs in a substantial fraction of nonelite marathon runners and can be severe. Considerable weight gain while running, a long racing time, and body-mass-index extremes were associated with hyponatremia If you are "running" a thon in over 4 hrs, then that explains why you might have this problem.