Brute in Advertising: full disclosure beta warning.
About ten years ago, in the binge of my second to last drinking spiral, I was conjuring a literary mountaineering journal called...Troglodyte. I was so into it I pledged a challenge grant on Philly's NPR affiliate during a fund-drive, requesting specifically that they not use my name when they announced the challenge, only the name of the journal. They used my name and, half into a bottle of Jamesons, I went berserk. Called the station, screamed at the fund-drive manager, blacked out. When I resurfaced, I was on my way to my girlfriend's stopping for a pack of smokes. Got into a fight in a 7-11. Someone grabbed my keys and called the cops. Got my single DWI, blowing a .22, followed by a .23, and by that time I hadn't had a drink in five hours.
Ah, the good old days.