I think the mags have finally figured out that 80% of climbers are "moderate" climbers and hence more interested in routes they might get to do.
Did they? I remember two years ago there were a bunch of letters to the ed. and a couple responses to that effect, that they "got it". I don't remember any big shift though.
Remember that Climbing was recently acquired by Urban Climber, so the editorial staff may now have more freedom to do stories they want to do as opposed to what they could under Primedia. If you had a choice, which would you do, talk to T&BC yet again about their latest accomplishment, or climb the gunks and write trip reports about it?