I have to agree with Alicex4 that the video is on the creepy side. But it wasn't put out by the administration; it was put out by Demi Moore and Ashton Kutcher back in January.
As for Obama addressing students, the administration has, appropriately in my opinion, removed the portion about having students write letters to themselves about "helping the president." Some staffer may have put it in and the political folks should have caught it. Since some in the public saw it and objected, and the objection is legitimate, now it's out. Democracy in action. (And at least these folks can admit when they've made a mistake.)